A lot of buyers and sellers fail to find the agent that can best represent them by going with whomever their friends or family recommend. It turns out we have another avenue that is becoming more popular as the real estate markets remain red hot. Let’s expand your available opportunities by learning about a hybrid agent and going over why you need one when selling a house in Houston.
What Is a Hybrid Agent?
We are all used to the regular real estate agent that a seller hires to provide advice on getting their home prepped all the way until accepting an offer and closing.
Hybrid agents work both as regular agents but also as investors who purchase properties on the local market to then sell to a new buyer.
This slightly different way of functioning puts them in an advantageous position to give their clients the edge that closes transactions faster and for more money.
They Know Your Target Market
Hybrid agents always have to keep their eyes open to take notice of any stellar deals on the first day they come onto the market.
Beating the competition to the punch is half the battle, and they have a keen eye for details that will make a home stand out relative to the other for-sale homes in the neighborhood. By constantly dealing with both buyers and sellers in that local market, they quickly develop an enhanced sense of targeting specific demographics by leaning into prevailing trends in the real estate industry.
Potential to Cash out
A unique feature provided by some hybrid agents is their offer to purchase your property themselves.
Some hybrid agents include language in your contract stating they will purchase your home if it does not sell after a specific period of time, and they may or may not include an exact offer value. This can go either way as this does allow a hybrid agent to snag your home for a rock-bottom price, but it is easily avoidable if you carefully read through any contract prior to signing.
We always recommend every buyer and seller fully understand anything before signing, and hiring your hybrid agent is no exception to this rule.
Handling the Delicate Issues
Every bit of paperwork and research is all about the details, and your hybrid agent knows the ins and outs of making closing on your for-sale home a breeze.
They will take care of creating a spectacular listing that highlights the strengths of your home and will assist you in picking apart offers as they come in to make sure you’re getting the most out of the deal.
Finally, a hybrid agent spends a good portion of their career negotiating for both their clients as well as their own business. This allows them to find new ways to gain and apply leverage when the going gets tough, but they also ensure things remain professional.
Extra Marketing Opportunities
Finally, a hybrid agent couples her negotiation acumen with a fine-tuned ability to market your property to a select target audience. Hybrid agents do this by following constantly evolving trends in both home decor and the wants of your best-aligned target buyer.
The last few years have brought a lot of changes to what homeowners need their homes to be, especially with the expansion of working from home. Your hybrid agent knows how to recognize the hidden potential of your home and translate that into better offers.
Professional Hybrid Agent Help in Houston
If you’re looking for a great hybrid agent to help you sell your home without a lot of hassle, contact our professional team today at (800) 766-7745!